From the desk of The Movie Snob:

Hitch (C-). The genre of romantic comedy has not produced too many good movies in recent years, let alone outstanding ones. Only a few come to mind — About a Boy, Bridget Jones’s Diary, Wet Hot American Summer. Unfortunately, the latest Will Smith vehicle joins the bloated ranks of the mediocre. Smith plays the title character, a self-styled "date doctor" whose job is to help hapless fellows woo the objects of their affection. Among Hitch’s most hopeless clients is a clumsy overweight shlub of an accountant who’s in love with a celebrity heiress. This aspect of the film at least delivers a few laughs. But the primary plot concerns Hitch’s own relationship issues with a guarded, cynical gossip columnist named Sarah (Eve Mendes), and this storyline isn’t particularly funny or romantic. Will Smith is undoubtedly talented (was there any other reason to see the Men in Black movies?), but he needs better scripts than this.